A Decision Chart for Small Business Web Site Content

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Sandy_and_Burgess_-_Logistics_Info_Man_-_2003_SE.pdf

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http://eprints.org/relation/isVersionOf https://vuir.vu.edu.au/id/document/292 http://eprints.org/relation/isVolatileVersionOf https://vuir.vu.edu.au/id/document/292 http://eprints.org/relation/issmallThumbnailVersionOf https://vuir.vu.edu.au/id/document/292 archive 51 disk0/00/00/03/07 2006-01-30 2021-08-27 14:08:27 2008-08-19 19:43:05 article show Sandy Geoffrey Sandy, Geoff Burgess Stephen Burgess, Stephen A Decision Chart for Small Business Web Site Content pub Management 280000 Added value, Content analysis, Internet, Model, Small firms Published as Sandy, Geoffrey and Burgess, Stephen (2003) A Decision Chart for Small Business Web Site Content. Logistics Information Management, 18 (1). pp.36-47. ISSN 0957-6053 Describes some research that is designed to help businesses to maximise the application of Internet technology to add value to their product or service. Uses the type of consumer good as a basis to develop a decision chart to help organisations to identify ways of adding value to a consumer good using Internet technology. Provides a classification scheme that businesses can examine in relation to their goods. Follows a path which leads to the suggested Internet features that provide added value for the consumer. A study involving small business consultants found that the initial chart had its limitations, and needed to be simplified so that it could be understood by small businesses and would be versatile enough to be applicable to firms with a number of different goods. Their suggestions have been incorporated in the updated decision chart. Anticipates that the chart can be used to provide organisations with a structured approach to determining suitable Web site features. 2003 published 10.1108/09576050310453723 http://dx.doi.org/10.1108/09576050310453723 public Logistics Information Management 18 1 36-47 UNSPECIFIED TRUE 0957-6053 Ambrose, Paul J and Johnson, Grace J, 1998, A Trust Based Model of Buying Behaviour in Electronic Retailing, AIS 1998 Americas Conference Proceedings, Association for Information Systems, Maryland, USA, August, pp.263-265. Burgess, Stephen and Schauder, Don, 1999, Assisting Small Businesses to Identify Internet Opportunities, Millenial Challenges in Management Education, Cybertechnology and Leadership, Association of Management and the International Association of Management 17th Annual Conference, San Diego, California, USA, August, pp.121-128 Chen, Lei-da and Sukpanich, Nichaya, 1998, Assessing Consumers Involvement in Internet Purchasing, AIS 1998 Americas Conference Proceedings, Association for Information Systems, Maryland, USA, August, pp.281-283. Gibbs, Anita, 2000, Focus Groups Social Research Update, Issue Nineteen, University of Surrey, USA, [http://www.soc.surrey.ac.uk/sru/SRU19.html], Accessed 22 January, 2000 Hicks J R, 1960, The Social Framework, Oxford University Press. Jackson J, McIver R and McConnell C, 1994, Economics, McGraw Hill. Peterson, Robert A., Balasubramanian, Sridhar and Bronnengerg, Bart J., 1997, 'Exploring the Implications of the Internet for Consumer Marketing', Journal of the Academy of Marketing Science, Vol.25, No.4, pp.329-346. Porter, M.E. and Millar, V E., 1985, 'How Information Gives You Competitive Advantage', Harvard Business Review, Vol.63, No.4, July-August, pp.149-160 Reynolds L G, 1988, Economics, Irwin. USA Samuelson, P A and Nordhaus W D, 1989, Economics, McGraw Hill., USA Sandy, Geoff and Burgess, Stephen, 1999, Adding Value to Consumer Goods Via Marketing Channels through the Use of the Internet, CollECTeR 99: 3rd Annual CollECTeR Conference on Electronic Commerce, Wellington, New Zealand, November. FALSE