The main purpose of this paper is to explore the use to which concepts from lifespan development and adjustment are put within the broader culture; in particular, ways in which these concepts are used for political purposes. I wish to explore the use, or misuse, of psychological theory to support political agendas. In doing so I am drawing
on the work of Caldicott, Watson and others who have explored a parallel issue: the use or misuse of language in political discourse, and on other voices that have critiqued the impact of Western popular culture on the practice of psychology. It is my contention that lifespan development and adjustment concepts have been misused in popular culture and the public sphere, to provide a pseudo-theoretical backing for the manipulation of public opinion, in American/Western and therefore to some extent global culture. Our profession needs to maintain an awareness of this trend and work to prevent its occurrence.