This paper examines alternative events held on or around Australia Day and considers their
existence in the context of national identity development and Australian nationalism. One
highly indicative case study examined is the annual cockroach racing championships.
Attention is also given to the contrast between the official events program and the unofficial
events staged, which may be described as commercial nationalism - where money is made
from the venture. The findings are related to the literature on national identity and, festival
and event management.