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http://eprints.org/relation/isVersionOf https://vuir.vu.edu.au/id/document/332 http://eprints.org/relation/isVolatileVersionOf https://vuir.vu.edu.au/id/document/332 http://eprints.org/relation/isCoversheetVersionOf https://vuir.vu.edu.au/id/document/332 archive 34 disk0/00/00/03/63 2006-06-21 2021-08-27 14:07:22 2008-08-19 20:03:37 article show Miranda Mario J Miranda, Mario J Joshi Malay Joshi, Malay Australian retailers need to engage with private labels to achieve competitive difference pub 350000 AppliedEconomics FOR_2008_150500 HospitalityTourismMarketing private labels, store loyalty, Australian, retail, marketing, consumer attitudes, retail, retailers, retailing, stores, marketing Private label growth in Australia has not kept pace with the growth in private labels elsewhere. This research paper establishes that the odds of a consumer being highly pleased with a store label product when they are supportive of the quality of private labels, is more than the odds of the consumer being highly satisfied when purchasing private label products simply because they are priced significantly lower than manufacturer brands. It would therefore be useful for Australian retailers to increase investment in private label programs including changing their customers' attitudes to the quality of private labels if they are to stay competitive. 2003 published Emerald Group Publishing 10.1108/13555850310764999 https://www.emerald.com/insight/content/doi/10.1108/13555850310764999/full/html 69964 2 2410310 dark_document 69964 Miranda Mario.pdf application/pdf cd0276c3752d1403042a10e460842662 MD5 56775 2020-10-16 03:09:39 363 8 8 application/pdf text Generic Permission Form en staffonly
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other public Asia Pacific Journal of Marketing and Logistics 15 3 34-47 UNSPECIFIED FALSE 1355-5855 FALSE 23 2-s2.0-84993104430 2023-07-01 04:03:11