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    <title>Productive Diversity: Which Companies are Active and Why?</title>
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    <keywords>productive; diversity; business; Australian; markets</keywords>
    <note>Master of Business</note>
    <abstract>Productive Diversity is a government policy that aims to increase Australian business
access to, and success in, trading with increasingly diverse domestic and export markets
through the productive capacity of Australia&apos;s diverse labour market. Since 1992 when
the policy was formally launched, however, the adoption of productive diversity has been
patchy. The purpose of this research is to identify why some businesses have adopted
productive diversity as a business strategy while others have not.
Specifically, this research tests the validity of the business factor model developed by
Bertone (2000a) that suggests that there are certain business characteristics that are
related to productive diversity adoption. The model is based on research observations
and the assumption that those businesses that are more impacted upon by globalisation
will be more likely to adopt productive diversity (Bertone et al., 1998, p. 62).
Through telephone interviews and documentary analysis, the characteristics of 156 of
Australian&apos;s top 500 companies were each classified as one of four productive diversity
&apos;types&apos; called &apos;integrated&apos;, &apos;progressive&apos;, &apos;minimalist&apos; and &apos;uninterested&apos;. The business
characteristics of the companies were then classified and correlated with the productive
diversity types to identify whether or not relationships of significance could be found.
No relationships were found, and the business factor model as proposed is rejected as an
explanatory tool for productive diversity adoption. To explain this finding, the data was
further interrogated to identify potential reasons for the failure of the model.
The research concludes that while the factors contained within the business factor model
are important sometimes, in some circumstances, there are other influential factors that
shape productive diversity adoption. These include the interacting factors of locality,
community, history and leadership. The lack of government policy compliance
requirements is also a significant factor in the low level of productive diversity adoption.
These factors combine variously and inconsistently to create the conditions for
productive diversity adoption or non-adoption.</abstract>
    <date>2005</date>
    <date_type>published</date_type>
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    <pages>255</pages>
    <institution>Victoria University</institution>
    <department>School of Management</department>
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