This paper examines institutional research productivity across two sets of journals – Hult et al. (1997) and
Polonsky and Whitelaw (2006), based on institutions’ Carnegie Foundation Classification, funding type (private or
public) and whether institutions’ offer PhD’s in marketing. It is identified that while Research Intensive institutions
publish more than other types of organizations across journal types, the type of funding and offering PhD’s in
Marketing are equally if not more important. As such, institutions seeking to compare themselves to other institutions
should choose a “similar” set of institutions on which to base any comparisons.