This article considers the role of the Australian anti-abortion movement in the discursive practices of the worldwide pro-life franchise. It is based on in-depth interviews with key members of the moment located in four similar organizations. It examines the ways in which they perceive their cause and the ways in which they might influence both public conversations about abortion and individual pregnant women. It specifically focuses on the ways in which new medical imaging technologies are drawn upon to facilitate a renewed view of the separateness of a foetus, explores the participants’ views of motherhood and mothering, and the ways in which the abortion rate is seen as indicative of the fragmentation of contemporary society.