While approximately seven million Australians attended sporting events in 2002, male
spectators outnumbered female spectators by 25% (Australian Bureau of Statistics [ABS],
2003). To investigate reasons for these difference 175 female spectators were surveyed. The
findings showed that motivating factors differed between football, horse racing and tennis.
The results show that social dimensions and on site entertainment both influence female
audience. Further females will not attend if the facilities provided are not of a high standard