This paper critically reflects on a change intervention being run in an Australian university,
for an undergraduate quantitative marketing metrics unit which has experienced low quality
unit student evaluations, and uses Kotter’s (2007; 2008) eight stage framework as a means for
identifying missing key steps in the change intervention process. This paper uses this analysis
to examine what makes a quantitative marketing subject change intervention successful and
sustainable. It could be suggested that on the basis of the short-term wins identified the
change intervention could be interpreted as successful. However when quantitative end of
semester evaluations were published there was no statistical improvement in unit quality
satisfaction. Practical implications are also discussed.