This paper will present the preliminary findings of our research project, Creative Writing and the Enterprise University, aimed at identifying and analysing the implications of the growth of creative writing programs in Australia on Australian literary culture. Through in-depth interviews with key stakeholders (educators, students) from three Victorian universities and those working in the industry, this research project explores the impact of the new political economy of higher education on creative writing programs. In this paper, we examine some of the specific issues for creative writing and creative writing programs emerging from the research and the way they replicate broader arguments taking place within higher education in the context of neoliberalism and the enterprise university. The 14th conference of the AAWP held in Hamilton, New Zealand in November 2009