category e1 Full written paper - Refereed Proceedings HERDC/ERA 2009 pt.24/12/10. Preloaded title "2009 World Marketing Congress". Can't verify all details, only bibliographic citation found from Author's publication page 27/11/13 HD. Added note in abstract, and related url (see program page 24 where title is listed), no isbn 2.12.13-MMM