Paper presented at New Zealand Tourism and Hospitality Research Conference (2006 : Dunedin, N.Z.) 
While farmers’ markets are increasingly being used as a part of tourism strategies
and destination promotional literature, they have received little attention from the
tourism discipline. This paper addresses this gap by examining farmers’ markets
within the context of special events. The paper provides an introduction to
farmers’ markets and an indication of their growth globally, followed by an
examination of the literature on them. A case study of the Airey’s Inlet Farmers’
Market, on the Great Ocean Road Victoria, is used to explore the relationship
between farmers’ markets, tourism and slow food.