In this article, we analyse the Australian print media coverage of Annika Sorenstam’s
participation in the [male] Professional Golf Association Colonial tournament in May
2003. This event would provide a snapshot of the degree of overlap between the most
dominant female golfer in the world at the time, and the male professionals of the
PGA. How would golf journalists in Australia frame the coverage of Sorenstam- as a
competition between golfers or as a novelty act? What we found was that a close
alliance was formed between some golf journalists and some male professional
golfers that enunciated stereotypical descriptions of female psychological frailty and
male responsibilities for breadwinning, and so framed the event as a novelty that
should not be repeated.