category e1 Full written paper - Refereed Proceedings HERDC/ERA 2009 pt.24/12/10
Page range is for PDF, not actual book..pdf link
http://pandora.nla.gov.au/pan/25410/20110307-1059/www.duplication.net.au/ANZMAC09/papers/ANZMAC2009-715.pdf. TPP 7-12-2011
"Sandra Luxton" is conference chair, not editor, as previously entered so removed her name. not able to view proceedings as a whole, just pdfs. TPP 7-12-2011
Info came form this website
http://www.anzmac2009.org/, not the book of abstracts....Welcome to the Australian and New Zealand 
Marketing Academy (ANZMAC) Conference 2009. TPP 7-12-2011 LL 26/7/13