This paper reports on the use of audience response technology to support a focus group session
that was conducted as the first phase of a study exploring the use of ICTs in small to medium
tourism enterprises (SMTEs) in the Australian States of South Australia and Victoria. A variety
of large and small group support technology was considered before the audience response technology
was adopted. The paper explores the way that such technologies can be used to successfully
support research that utilises focus groups. Valuable lessons were learned from the first focus
group session and the outcomes informed the subsequent semi-structured interviews.