Examining the Unintended Consequences of Marketing

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http://eprints.org/relation/isVersionOf https://vuir.vu.edu.au/id/document/115 http://eprints.org/relation/isVolatileVersionOf https://vuir.vu.edu.au/id/document/115 http://eprints.org/relation/isCoversheetVersionOf https://vuir.vu.edu.au/id/document/115 archive 1 disk0/00/00/00/74 2005-10-18 2021-08-27 14:09:43 2008-08-19 18:51:29 article show Fry Marie-Louise Fry, Marie-Louise Polonsky Michael Jay Polonsky, Michael Examining the Unintended Consequences of Marketing pub 350000 HospitalityTourismMarketing marketing; marketing strategies;networking; consquences Published as Marie-Louise Fry and Michael Jay Polonsky, Examining the unintended consequences of marketing, Journal of Business Research, Volume 57, Issue 11, November 2004, Pages 1303-1306. Copyright 2005 Elsevier B.V. All rights reserved While many firms engage in successful marketing activities with outcomes beneficial for both the firm and its stakeholders, a number of situations occur where these successful outcomes impact in an unanticipated negative fashion on consumers, society and other stakeholders. This article examines the importance of firms evaluating the entire network of exchanges. Such evaluations of the firm and other stakeholders are steps toward ensuring that any unintended consequences of marketing activities are not only considered, but are also appropriately addressed. 2004-11 published doi:10.1016/S0148-2963(03)00073-0 http://dx.doi.org/10.1016/S0148-2963(03)00073-0 60897 2 2394648 dark_document 60897 Polonsky Micheal.pdf application/pdf cb918c4bf4d19b3360d5595276181a8f MD5 57485 2020-08-21 04:29:53 74 3 3 application/pdf text Submission and Permission Form en staffonly

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