Similar title to 


    <span class="person"><span class="person_name">Fry, Marie-Louise</span></span> and <span class="person"><span class="person_name">Polonsky, Michael Jay</span></span>
  

(2004)

<a href="http://vuir.vu.edu.au/cgi/users/home?screen=EPrint::View&amp;eprintid=244"><xhtml:em xmlns:xhtml="http://www.w3.org/1999/xhtml">Examining the unintended consequences of marketing.</xhtml:em></a>


    Journal of Business Research, 57 (11).
     pp.1303 to 1306.
     ISSN 0148-2963