Based on the review of extant international business and management literature, this
paper aims to examine the global integration (GI) and local responsiveness (LR) paradigm and its
impact on the adoption of international business strategy (IBS) by multinational corporations
(MNCs); second, discuss determinants that are critical in the process of forming IBS by MNCs; and
third identify the lacuna in current research with respect to strategic implications of the framework
for MNCs from emerging economies such as Chinese multinational corporations (CMNCs).