It is an impossible task to 'represent' the composition of new social movements, in Canada or elsewhere. This was our immediate response to such a request made a few years back by the editorial collective of the Italian journal DeriveApprodi. Of course, our Italian compagni realized this as well, and were more interested in a 'circulation of struggle' that might link local particularities with global commonalities. So we responded in the affirmative and, as befitting our disciplinary particularities within Communication, addressed the processes by which these movements have been 'made up' by mediatic power. How does this relate to what these movements, our movements, actually do? And finally, what are the theoretical tools by which we can best understand the aforementioned processes?