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http://eprints.org/relation/isVersionOf https://vuir.vu.edu.au/id/dark_document/69799 http://eprints.org/relation/isVolatileVersionOf https://vuir.vu.edu.au/id/dark_document/69799 http://eprints.org/relation/islightboxThumbnailVersionOf https://vuir.vu.edu.au/id/dark_document/69799 69827 2 2410109 document 69827 preview.jpg image/png 0633bf96eedf44e3b1f0702bc6aad491 MD5 30235 2020-10-16 02:37:18 https://vuir.vu.edu.au/865/3/preview.jpg 865 3 3 image/png other Thumbnails conversion from text to thumbnail_preview en staffonly

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http://eprints.org/relation/isVersionOf https://vuir.vu.edu.au/id/dark_document/69799 http://eprints.org/relation/isVolatileVersionOf https://vuir.vu.edu.au/id/dark_document/69799 http://eprints.org/relation/ispreviewThumbnailVersionOf https://vuir.vu.edu.au/id/dark_document/69799 69828 2 2410110 document 69828 medium.jpg image/png 78093c98767cf0bac215fa2bd6df0c92 MD5 7923 2020-10-16 02:37:18 https://vuir.vu.edu.au/865/4/medium.jpg 865 4 4 image/png other Thumbnails conversion from text to thumbnail_medium en staffonly

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http://eprints.org/relation/isVersionOf https://vuir.vu.edu.au/id/dark_document/69799 http://eprints.org/relation/isVolatileVersionOf https://vuir.vu.edu.au/id/dark_document/69799 http://eprints.org/relation/ismediumThumbnailVersionOf https://vuir.vu.edu.au/id/dark_document/69799 69829 2 2410111 document 69829 small.jpg image/png c5a20c4827e3c86f9f8a9b7445fa1dc1 MD5 1676 2020-10-16 02:37:19 https://vuir.vu.edu.au/865/5/small.jpg 865 5 5 image/png other Thumbnails conversion from text to thumbnail_small en staffonly

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http://eprints.org/relation/isVersionOf https://vuir.vu.edu.au/id/dark_document/69799 http://eprints.org/relation/isVolatileVersionOf https://vuir.vu.edu.au/id/dark_document/69799 http://eprints.org/relation/issmallThumbnailVersionOf https://vuir.vu.edu.au/id/dark_document/69799 archive 270 disk0/00/00/08/65 2008-07-07 2021-08-27 07:40:23 2009-06-17 04:21:29 article show Milner Laura Milner, Laura Higgs Bronwyn Higgs, Bronwyn pub 350000 HospitalityTourismMarketing gender, advertising, sex roles, content analysis Using content analysis, the current study examines sex-role portrayals in Australian television advertisements and contrasts the results with previous studies. The findings indicate that portrayals of women are actually becoming more stereotypical in a way that favours traditional roles. Role portrayals appear to be increasingly distant from women's actual experience. In the global context, this finding is unusual given that many international studies suggest that role portrayals are becoming relatively more reflective of current realities. This study adds to the current literature by highlighting the importance of longitudinal studies. 2004 published Taylor & Francis 69799 2 2410075 dark_document 69799 Higgs Bronwyn.pdf application/pdf 6bf0e6c71cd0b1803ab09efebacd7824 MD5 51860 2020-10-16 02:26:58 865 1 1 application/pdf text Generic Permission Form en staffonly

Higgs Bronwyn.pdf

other none Journal of Current Issues and Research in Advertising 26 2 UNSPECIFIED TRUE 1064-1734 FALSE 58 2-s2.0-85017336456 2023-07-01 04:04:07