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http://eprints.org/relation/isVersionOf https://vuir.vu.edu.au/id/document/626 http://eprints.org/relation/isVolatileVersionOf https://vuir.vu.edu.au/id/document/626 http://eprints.org/relation/ismediumThumbnailVersionOf https://vuir.vu.edu.au/id/document/626 112799 2 2557652 document 112799 small.jpg image/png 92a2829e00f9588245e8dbbef8df7562 MD5 1767 2023-12-17 13:19:38 https://vuir.vu.edu.au/872/6/small.jpg 872 6 6 image/png other Thumbnails conversion from text to thumbnail_small en public

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http://eprints.org/relation/isVersionOf https://vuir.vu.edu.au/id/document/626 http://eprints.org/relation/isVolatileVersionOf https://vuir.vu.edu.au/id/document/626 http://eprints.org/relation/issmallThumbnailVersionOf https://vuir.vu.edu.au/id/document/626 archive 270 disk0/00/00/08/72 2008-08-14 2021-08-27 07:40:23 2008-08-20 00:20:47 conference_item show Higgs Bronwyn Polonsky Michael Jay pub 350000 HospitalityTourismMarketing new media, channel planning, evolution of IMC, integrated marketing communication New media has resulted in communication strategy evolving to a more integral component of marketing strategy, where the two are converging. This paper discusses the implications of this shift in terms of integrated marketing communication, drawing on the existing academic and practitioner literature. It is suggested that the effective use of new media means communication activities will direct tactics and strategy, rather than being driven by them. 2007 published public paper 8 Australia New Zealand Marketing Academy Dunedin, New Zealand 3-5 Dec 2007 conference UNSPECIFIED TRUE Includes references: pp. 6-8 FALSE