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http://eprints.org/relation/isVersionOf https://vuir.vu.edu.au/id/document/627 http://eprints.org/relation/isVolatileVersionOf https://vuir.vu.edu.au/id/document/627 http://eprints.org/relation/ismediumThumbnailVersionOf https://vuir.vu.edu.au/id/document/627 112803 2 2557656 document 112803 small.jpg image/png e1b7889150a660c906bbacb1301e2bf4 MD5 1769 2023-12-17 13:19:42 https://vuir.vu.edu.au/874/6/small.jpg 874 6 6 image/png other Thumbnails conversion from text to thumbnail_small en public

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http://eprints.org/relation/isVersionOf https://vuir.vu.edu.au/id/document/627 http://eprints.org/relation/isVolatileVersionOf https://vuir.vu.edu.au/id/document/627 http://eprints.org/relation/issmallThumbnailVersionOf https://vuir.vu.edu.au/id/document/627 archive 270 disk0/00/00/08/74 2008-08-14 2021-08-27 07:40:24 2008-08-20 00:22:02 conference_item show Higgs Bronwyn Higgs, Bronwyn Ringer Allison Ringer, Allison pub 350000 HospitalityTourismMarketing consumer segmentation, hyper segmentation, finer segmentation, addressable marketing, behavioural targeting This paper reviews academic and practitioner literature to identify some of the emerging trends in consumer segmentation. Our review suggests that a number of specialised segmentations have recently emerged, each utilising different techniques, methodologies and data inputs relevant to their respective strategic intent. 2007 published public paper 9 Australia New Zealand Marketing Academy Dunedin, New Zealand 3-5 Dec 2007 conference UNSPECIFIED FALSE Includes references: pp. 6-9 FALSE