876 633 629 3 7737 document 629 Portrayals_of_Maturity_in_Australian_Television_Commercials-final.pdf application/pdf 61952 2011-09-09 10:20:43 https://vuir.vu.edu.au/876/1/Portrayals_of_Maturity_in_Australian_Television_Commercials-final.pdf 876 1 application/pdf text en public

Portrayals_of_Maturity_in_Australian_Television_Commercials-final.pdf

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indexcodes.txt

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http://eprints.org/relation/isVersionOf https://vuir.vu.edu.au/id/document/629 http://eprints.org/relation/isVolatileVersionOf https://vuir.vu.edu.au/id/document/629 http://eprints.org/relation/ismediumThumbnailVersionOf https://vuir.vu.edu.au/id/document/629 112811 2 2557664 document 112811 small.jpg image/png 16c034e65b1feb844ae6e0744e10e87c MD5 1284 2023-12-17 13:19:47 https://vuir.vu.edu.au/876/6/small.jpg 876 6 6 image/png other Thumbnails conversion from text to thumbnail_small en public

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http://eprints.org/relation/isVersionOf https://vuir.vu.edu.au/id/document/629 http://eprints.org/relation/isVolatileVersionOf https://vuir.vu.edu.au/id/document/629 http://eprints.org/relation/issmallThumbnailVersionOf https://vuir.vu.edu.au/id/document/629 archive 270 disk0/00/00/08/76 2008-08-14 2021-08-27 07:40:24 2008-08-20 00:24:27 conference_item show Higgs Bronwyn Higgs, Bronwyn Milner Laura Milner, Laura pub 350000 HospitalityTourismMarketing seniors, ageing, television advertising, content analysis, Australia Although Australia's population is ageing, there has been no research on the portrayal of maturity in advertising. The research reported in this paper presents a simple content analysis of a sample of Australian television commercials. The age profile of a sample of television commercials compared with Australian census data. In addition, the paper examines the nature of mature role portrayals in advertising. The paper concludes mature people are not only under-represented, but they are also misrepresented in television advertising. 2006 published public paper 15 Hawaii International Conference on Business Waikiki, Hawaii 25-28 May 2006 conference UNSPECIFIED TRUE Includes references: FALSE