877 634 630 3 7747 document 630 1-Higgs.pdf application/pdf 127137 2011-09-09 10:20:43 https://vuir.vu.edu.au/877/1/1-Higgs.pdf 877 1 application/pdf text en public

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indexcodes.txt

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http://eprints.org/relation/isVersionOf https://vuir.vu.edu.au/id/document/630 http://eprints.org/relation/isVolatileVersionOf https://vuir.vu.edu.au/id/document/630 http://eprints.org/relation/islightboxThumbnailVersionOf https://vuir.vu.edu.au/id/document/630 112813 2 2557666 document 112813 preview.jpg image/png c4a8fdbedde897c01be04ea5012956fd MD5 17848 2023-12-17 13:19:49 https://vuir.vu.edu.au/877/4/preview.jpg 877 4 4 image/png other Thumbnails conversion from text to thumbnail_preview en public

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http://eprints.org/relation/isVersionOf https://vuir.vu.edu.au/id/document/630 http://eprints.org/relation/isVolatileVersionOf https://vuir.vu.edu.au/id/document/630 http://eprints.org/relation/ismediumThumbnailVersionOf https://vuir.vu.edu.au/id/document/630 112815 2 2557668 document 112815 small.jpg image/png 9f014a838bb02b7f4dafb9b6a4d4c2f0 MD5 1772 2023-12-17 13:19:50 https://vuir.vu.edu.au/877/6/small.jpg 877 6 6 image/png other Thumbnails conversion from text to thumbnail_small en public

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http://eprints.org/relation/isVersionOf https://vuir.vu.edu.au/id/document/630 http://eprints.org/relation/isVolatileVersionOf https://vuir.vu.edu.au/id/document/630 http://eprints.org/relation/issmallThumbnailVersionOf https://vuir.vu.edu.au/id/document/630 archive 270 disk0/00/00/08/77 2008-08-14 2021-08-27 07:40:24 2008-08-20 00:25:43 conference_item show Higgs Bronwyn Higgs, Bronwyn Milner Laura Milner, Laura pub 350000 HospitalityTourismMarketing television advertising, multi-culturalism, media, ethnicity, culturally diverse backbrounds, role portrayals, content analysis Although Australia is a multi-cultural nation, there has been little research on the portrayal of cultural diversity in television advertising. By contrast, other multi-cultural nations including Canada and the USA boast a rich stream of literature in this field. The research reported in this paper presents a simple content analysis of a sample of Australian television advertisements. The ethnic profile of the advertising sample is compared with population data from the Australian census. The paper concludes that people from culturally diverse backbrounds are not only under-represented, but they are also misrepresented in television advertising. 2005 published public paper 8 Australia New Zealand Marketing Academy Freemantle, WA 5-7 Dec 2005 conference UNSPECIFIED TRUE http://www.anzmac.org Includes references: pp 66-68 FALSE