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http://eprints.org/relation/isVersionOf https://vuir.vu.edu.au/id/document/631 http://eprints.org/relation/isVolatileVersionOf https://vuir.vu.edu.au/id/document/631 http://eprints.org/relation/issmallThumbnailVersionOf https://vuir.vu.edu.au/id/document/631 archive 270 disk0/00/00/08/78 2008-08-14 2021-08-27 07:40:24 2008-08-20 00:26:59 conference_item show Higgs Bronwyn Higgs, Bronwyn Ringer Allison Ringer, Allison pub 350000 HospitalityTourismMarketing expectations, service quality, familiarity, involvement, consumer behaviour This study examines the effects of prior experience in the context of cultural arts services. It is an exploratory study designed to investigate the role familiarity plays in shaping visitor expectations. A cross-sectional sample of novice and experienced visitors to a major art exhibition was conducted to investigate expectations, perceptions and service quality. Although the results were inconclusive, the findings provide some support for the proposition that novices have more fragmented expectations in certain dimensions 2005 published public paper 7 Australia New Zealand Marketing Academy Conference Freemantle, WA 5-7 Dec 2005 conference UNSPECIFIED TRUE http://www.anzmac.org Includes references: pp. 108-109 FALSE