Little is known about the infl uence of cultural
factors on the information searching and
travel behaviour of MICE travellers. This lack
of attention includes an absence of any investigation
of the two types of information searching,
namely external and internal, in particular
destination settings. In addressing the evident
gap in the literature, this paper aims to examine
the information search behaviours of MICE
travellers to Taiwan on the basis of country of
usual residence and language spoken. In particular,
the study examines the infl uence of
internal and external information searching on the behaviour of MICE travellers. The specific
research objectives are
(1) to examine the role of cultural factors in
explaining information search strategies;
(2) to investigate cultural factors as determinants
of travel behaviour across three
language groups (Japanese, Chinese and
English); and
(3) to explore the infl uence of internal and
external information seeking strategies on
actual travel behaviour.