The gloss free glossary

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Higgs_glossary_of_terms-2.pdf

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http://eprints.org/relation/isVersionOf https://vuir.vu.edu.au/id/document/1188 http://eprints.org/relation/isVolatileVersionOf https://vuir.vu.edu.au/id/document/1188 http://eprints.org/relation/isCoversheetVersionOf https://vuir.vu.edu.au/id/document/1188 archive 270 disk0/00/00/09/61 2008-11-11 00:22:20 2021-08-27 14:00:41 2008-11-11 00:22:20 article show Higgs Bronwyn bronwyn.higgs@vu.edu.au The gloss free glossary pub 350000 HospitalityTourismMarketing glossary, jargon, media, advertising language Media representatives often rely on jargon to make sales presentations. To the uninitiated client, the confusing array of audience terms can be daunting. This article outlines commonly used audience measures and explains how they are used. It also alerts potential advertisers to some common problems interpreting and using audience measures. 2006-11 published Niche Media http://www.marketingmag.com.au/ public Marketing and Media Survival Guide Novemb FALSE 1441-7863. https://niche.com.au/magazines/view/MK FALSE