Views about Facebook in education are varied. Facebook poses a threat to
academic success (Thompson, 2009) and yet “certain kinds of Facebook use” can
support study. Facebooking students may perform better than their unwired peers
(Ellison et al., 2007) but little is known about the impact of social networking
sites on the student experience (Madge et al., 2009). The temptation for
universities to engage with students in Facebook is strong. Victoria University
(VU) in Melbourne uses Facebook to engage and support students and is keen to
explore how Web 2.0 technologies might provide alternative and additional
approaches to enhancing retention. This paper examines VU’s Faculty of
Business and Law Facebook site and offers a general analysis of Facebook usage.