Media metrics : the current state of play

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http://eprints.org/relation/isVersionOf https://vuir.vu.edu.au/id/document/732 http://eprints.org/relation/isVolatileVersionOf https://vuir.vu.edu.au/id/document/732 http://eprints.org/relation/isCoversheetVersionOf https://vuir.vu.edu.au/id/document/732 archive 270 disk0/00/00/09/74 2008-11-10 22:12:29 2021-08-27 14:00:08 2008-11-10 22:12:29 article show Higgs Bronwyn bronwyn.higgs@vu.edu.au Media metrics : the current state of play pub 350000 HospitalityTourismMarketing mass media, advertising, media metrics For many years, advertisers and marketers have been calling for a single source audience measurement approach. For industry currency measures of main media, including radio, TV, print and out of home we need to turn to an array of peak industry associations- each developing their own unique measurement tools and techniques in conjunction with their preferred media research suppliers. The emergence of new media platforms has triggered demands for new measurement methods. This article, is the first part of a two part piece on media metrics. The present article reviews recent changes to existing media metrics. In part two, the case for new metrics will be presented. 2008-07 published Niche Media http://www.marketingmag.com.au 55122 2 2383959 dark_document 55122 HiggsBronwynNicheMedia.pdf application/pdf 26aeb6934f706180d1b7a0dda74b3ff6 MD5 89361 2020-07-14 03:53:52 974 3 3 application/pdf text Publisher Permission en staffonly

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other public Marketing Magazine July, 86-88 TRUE 0819-1131 https://niche.com.au/magazines/view/MK pub FALSE