Book Section

Mitsis, Ann, Foley, Patrick and Skarmeas, Dionysis (2009) Is university brand personality an antecedent to consumer-based brand equity? An initial investigation. In: Proceedings of 'Marketing and Entrepreneurship', the Ankara University International Conference (AUMEC 2009), Antalya, Turkey, 06-09 April 2009. Kocak, A, Ambibola, T and Watkins-Mathys, L, eds. Ankara University, Turkey, pp. 1088-1097.

Mitsis, Ann and Foley, Patrick (2009) Perceptions of Consumer Based Brand Equity in a University Context: Does Generation Y matter? In: Proceedings of 'Marketing and Entrepreneurship', the Ankara University International Conference (AUMEC 2009), Antalya, Turkey, 06-09 April 2009. Kocak, A, Ambibola, T, Ozer, Abdullah and Watkins-Mathys, L, eds. Ankara University, Turkey, pp. 1077-1087.