Conference or Workshop Item

Winchester, Maxwell ORCID: 0000-0001-5458-517X and Lees, Gavin (2014) How Accurate are Segmentation Profiles? An Investigation of into Whether Customers of Australia’s Top Ten Banks Fit within Specific Segmentation Profiles. In: Australian & New Zealand Marketing Academy Conference, 01 December 2014-03 December 2014, Brisbane, Australia.

Winchester, Maxwell ORCID: 0000-0001-5458-517X, Lees, Gavin and de Silva, S (2014) Is There Product Segmentation in Australia’s Top Ten Banks. In: Australian & New Zealand Marketing Academy Conference, 01 December 2014-03 December 2014, Gold Coast, Australia.

Lees, Gavin and Winchester, T (2014) Segmenting and targeting in Australia: Are political supporters really all that different? In: ANZMAC, 01 December 2014-03 December 2014, Gold Coast, Australia.

Lees, Gavin, Morrison, A and Robertson, Martin ORCID: 0000-0002-5787-8549 (2014) Duplication of Purchase Law in Sport Event Markets: New Zealand case study. In: ANZMAC 2014 'Agents of Change', 01 December 2014-03 December 2014, Girffith University, Brisbane.