Baş, A
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Conference or Workshop Item
Hede, Anne-Marie 
ORCID: 0000-0002-6204-7088 and Watne, Torgeir
(2013)
Myths, heroes and folklore: craft breweries delving into place for their brand narratives.
In: EMAC 2013 :42nd Annual Conference - Lost in Translation: Marketing in an Interconnected World, 04 June 2013-07 June 2013, Istanbul, Turkey.