Bernhardt, Kenneth L

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Polonsky, Michael Jay and Whitelaw, Paul A (2004) Exploring Multi-Dimensional Perceptual Ranking of Marketing Journals by North American Academics. In: 2004 AMA Educators’ Proceedings : Enhancing Knowledge Development in Marketing. Bernhardt, Kenneth L, Boles, James S and Ellen, Pam Scholder, eds. American Marketing Association, Chicago, IL, pp. 13-20.