Bogomolova, Svetlana

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Winchester, Maxwell ORCID: 0000-0001-5458-517X, Romaniuk, Jenni and Bogomolova, Svetlana (2008) Positive and negative brand beliefs and brand defection/uptake. European Journal of Marketing, 42 (5/6). pp. 553-570. ISSN 0309-0566