Brennan, Mike
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Number of items: 3.
2008
Lees, Gavin and Brennan, Mike (2008) A Test of the Effectiveness of Two Modes for Following Up Non-Responders to Radio Diary Research. Marketing Bulletin, 19. ISSN 1176-645X
Lees, Gavin and Brennan, Mike (2008) A Test of the Effectiveness of Two Modes for Following Up Non-Responders to Radio Diary Research. In: Australia and New Zealand Marketing Academy Conference 2008 : marketing : shifting the focus from mainstream to offbeat. Spanjaard, Daniela, Denize, Sara and Sharma, Neeru, eds. Promaco Conventions Pty Ltd for the ANZAM 2008 Conference, Canning Bridge, WA.
2010
Brennan, Mike and Lees, Gavin (2010) A Test of Five Methods for Recruiting a Radio Diary Panel. Australasian Journal of Market and Social Research, 18 (1). pp. 7-13. ISSN 1832-7362