Book Section

Winchester, Maxwell ORCID: 0000-0001-5458-517X and Winchester, Tiffany (2020) To Big Go the Spoils. Empirical Evidence of the Advantages of Large Players in Global and Local Markets. In: Handbook of Cross-Cultural Marketing Research. Browdowski, Glen and Schuster, Camille, eds. Research Handbooks in Business and Management series . Edward Elgar Publish, London, pp. 152-164.