Book Section

Wardrop, K and Robertson, Martin (2004) Edinburgh's Winter Festival. In: Festival and Events Management : An International Arts and Culture Perspective. Yeoman, Ian, Robertson, Martin, Ali-Knight, J, McMahon-Beattie, Una and Drummond, Siobhan, eds. Elsevier Butterworth-Heinemann, Oxford, UK, pp. 346-357.

Robertson, Martin and Wardrop, K (2004) Events and the Destination Dynamic : Edinburgh Festivals, Entrepreneurship and Strategic Marketing. In: Festival anf Events management : An International Arts and Culture Perspective. Yeoman, Ian, Robertson, Martin, Ali-Knight, J, McMahon-Beattie, Una and Drummond, Siobhan, eds. Elsevier Butterworth-Heinemann, Oxford, UK, pp. 115-129.

Ali-Knight, Jane and Robertson, Martin (2004) Introduction to Arts, Culture and Leisure. In: Festival and Events Management : An International Arts and Culture Perspective. Yeoman, Ian, Robertson, Martin, Ali-Knight, J, Drummond, Siobhan and McMahon-Beattie, Una, eds. Elsevier Butterworth-Heinemann, Oxford, UK, pp. 3-13.

Yeoman, Ian, Robertson, Martin and McMahon-Beattie, Una (2004) Visitor Management for Festivals and Events. In: Festival and Events Management : An International Arts and Culture Perspective. Yeoman, Ian, Robertson, Martin, Ali-Knight, J, Drummond, Siobhan and McMahon-Beattie, Una, eds. Elsevier Butterworth-Heinemann, Amsterdam, The Netherlands , pp. 65-79.