Book Section

Nencyz Thiel, Magda and Winchester, Maxwell ORCID: 0000-0001-5458-517X (2010) I don't like it so I don't buy it - negative perceptions and private label brands. In: ANZMAC 2010. Ballantine, P and Finsterwalder, Jörg, eds. Dept. of Management, University of Canterbury, Christchurch, N.Z..

Watne, Torgeir (2010) Doing More with Less; the Analytical Secrets of Dyadic Data. In: ANZMAC 2010. Ballantine, P and Finsterwalder, Jörg, eds. Dept. of Management, University of Canterbury, Christchurch, N.Z..

Huang, Hsun, Binney, Wayne and Hede, Anne-Marie (2010) Strategic Marketing of Educational Institutions. In: Australia and New Zealand Marketing Academy 2010 conference proceeding. Ballantine, P and Finsterwalder, Jörg, eds. Department of Management, University of Canterbury, Christchurch, N.Z..

Bingley, Scott, Burgess, Stephen and Hunter, Gordon (2010) Promoting the Websites of Community-Based Organisations. In: ANZMAC 2010. Ballantine, P and Finsterwalder, Jörg, eds. Dept. of Management, University of Canterbury, Christchurch, N.Z..