Helfer, Jean -Pierre

< Back to all Authors
[up] Up a level
Group by: Item type | Date
Jump to:
Conference or Workshop Item
Number of items: 1.

Conference or Workshop Item

Josiassen, Alexander (2009) New Product Preannouncements and Consumer Purchase Postponement: the Moderating Role of Product Familiarity. In: 38th European Marketing Academy (EMAC) Annual Conference - Marketing and the Core Disciplines, 26-29 May 2009, Nantes, France.