Japutra, Arnold
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Saldanha, Natalya ORCID: 0000-0002-0980-8757, Mulye, Rajendra
ORCID: 0000-0002-5441-4693 and Japutra, Arnold
ORCID: 0000-0002-0513-8792
(2024)
How do consumers interact with social media influencers in extraordinary times?
Journal of Research in Interactive Marketing, 18 (3).
pp. 333-348.
ISSN 2040-7122