Josiassen, A

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Hede, Anne-Marie, Garma, Romana ORCID: 0000-0002-4887-6680, Josiassen, A and Thyne, Maree (2014) Perceived authenticity of the visitor experience in museums: Conceptualization and initial empirical findings. European Journal of Marketing, 48 (7-8). 1395 - 1412. ISSN 0309-0566