Kónya, L

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Number of items: 2.

Article

Miranda, Mario J and Kónya, L (2007) Customisation - moving customers away from the dull conformity of brand loyalty. Managing Service Quality: An International Journal, 17 (4). 449 - 467. ISSN 0960-4529

Monograph

Gharibnavaz, M, Waschik, Robert and Kónya, L (2013) Parsimonious Estimation of LES Parameters with Heterogeneous Households for a Static CGE Model. Working Paper. Latrobe University, School of Economics.