Kang, H
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23 April 2019
23 April 2019
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23 April 2019
Winchester, Maxwell 
ORCID: 0000-0001-5458-517X, Ling, P, Stocchi, L, Lwin, MO, Shin, W and Kang, H
(2019)
Integrated Marketing Communication: A Balanced Approach.
Oxford University Press, Victoria, Australia.