Kay, Pandora

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Number of items: 16.


Kay, Pandora (2009) Cultural Experience Tourist Motives Dimensionality: A Cross-Cultural Study. Journal of Hospitality Marketing and Management, 18 (4). pp. 329-371. ISSN 1936-8623

Kay, Pandora, Wong, Emma and Polonsky, Michael Jay (2009) Marketing Cultural Attractions: Understanding Non-Attendance and Visitation Barriers. Marketing Intelligence and Planning, 27 (6). pp. 833-854. ISSN 0263-4503

Kay, Pandora (2003) Cross-cultural research issues in developing international tourist markets for cultural events. Event management: an international journal, 8 (4). pp. 191-202. ISSN 15259951

Book Section

Kay, Pandora and Meyer, Denny (2009) Modelling Motivation and Consumption for Cultural Experiences. In: Putting Marketing in its Place. Academy of Marketing Conference 2009, Leeds, UK, pp. 1-8.

Kay, Pandora, Hede, Anne-Marie, Inglis, Judi and Polonsky, Michael Jay (2008) Applicability of Leisure Theory to Managerial Views on Volunteerism in a Volunteer Managed Nonprofit Organisation: Some Preliminary Findings. In: ANZMAC Marketing: Shifting the Focus from Mainstream to Offbeat. Promaco Conventions P/L, Western Sydney, pp. 1-8.

Kay, Pandora, Wong, Emma and Polonsky, Michael Jay (2008) Understanding Barriers to Attendance and Non-Attendance at Arts and Cultural Institutions: A Conceptual Framework. In: ANZMAC Marketing: Shifting the Focus from Mainstream to Offbeat. Promaco Conventions P/L, Western Sydney, pp. 1-7.

Kay, Pandora and Meyer, Denny (2008) Americans Really are Different: Modeling the Visitor Motivation for Cultural Attractions and Testing for Cultural Differences between Western Tourists. In: 39th Annual Conference Proceedings Travel and Tourism Research Association. Travel and Tourism Research Association (TTRA), Philadelphia, Pennsylvania, United States, pp. 343-352.

Kay, Pandora (2006) Understanding Tourists' Cultural Experiences: Benefits and Satisfaction at the Queen Victoria Market, Melbourne. In: Proceedings of the Australian and New Zealand Academy of Marketing 2006. Queensland University of Technology, pp. 1-6.

Kay, Pandora (2006) Tourist benefits Research: Old and New Issues and Uses in a Cultural Tourism Context. In: Proceedings of the 16th Annual CAUTHE Conference. Victoria University, pp. 809-824.

Kay, Pandora (2006) Modelling Dimensionality of Cultural Experience Attitudes for International Tourists. In: ACSPRI Social Science Methodology Conference Proceedings. Australian Consortium for Social and Political Research Incorporated (ACSPRI), pp. 1-21.

Kay, Pandora (2006) Cultural experience tourists and benefit segmentation - What are the benefits? In: International Tourism and Hospitality Virtual Conference proceedings 2005 (IHTVC Conference Proceedings 2005). Purdue University.

Kay, Pandora (2004) Cultural Event Tourism: Modelling Performing Arts Tourism Events and Effective Marketing Strategies. In: Festivals and Tourism: Marketing, Management and Evaluation. Business Education Publishers Ltd, pp. 15-31.

Kay, Pandora (2004) Conceptualising the Measurement and Analysis of Authenticity and Cultural Tourism Motivation: An Under-Researched Issue. In: Proceedings of Tourism : State of the Art II Conference 2004. The University of Strathclyde, Scottish Hotel School, Glasgow, Scotland.

Kay, Pandora (2004) Conceptualising the Role of Hedonism and Authenticity in Attracting International Tourists to Cultural Attractions in the New Tourism Economy. In: Asia Pacific Tourism Association (APTA) 10th Annual Conference. Nagasaki International University, pp. 1106-1116.

Kay, Pandora (2003) Consumer Motivation in a Tourism Context: Continuing the Work of Maslow, Rokeach, Vroom, Deri, Haley and Others. In: Proceedings of The Australian And New Zealand Marketing Academy 2003. University of South Australia, pp. 600-614.


Kay, Pandora (2007) Determinants of cultural event tourist motivation. PhD thesis, Victoria University.