Kerrigan, Finola
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Number of items: 2.
September 2012
Kerrigan, Finola, Shivananan, Jyotsna and Hede, Anne-Marie (2012) Nation Branding: A Critical Appraisal of Incredible India. Journal of Macromarketing, 32 (3). pp. 319-327. ISSN 0276-1467
3 August 2022
Hede, Anne-Marie 
ORCID: 0000-0002-6204-7088, Kerrigan, Finola ORCID: 0000-0002-5730-7519 and Thyne, Maree
(2022)
Re-thinking brand extension theory: parents, siblings and off-spring or landlords and tenants?
Marketing Theory, 23 (2).
pp. 249-265.
ISSN 1470-5931