Leenders, MAAM
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Number of items: 2.
Article
Leenders, MAAM, Farrell, Mark ORCID: 0000-0002-4561-9451 and van der Wurff, R
(2017)
Market or society? Dual orientations and the impact on innovativeness in media organizations.
Journal of Strategic Marketing, 25 (5-6).
439 - 453.
ISSN 0965-254X
Leenders, MAAM, Farrell, Mark ORCID: 0000-0002-4561-9451, Zwaan, Koos and ter Bogt, Tom FM
(2015)
How are young music artists configuring their media and sales platforms in the digital age?
Journal of Marketing Management, 31 (17-18).
1799 - 1817.
ISSN 0267-257X