Majeed, M
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Ramlakan, Ashish Prithviraj, Gupta, Ruchi, Islam, Sardar M. N ORCID: 0000-0001-9451-7390 and Miao, Yuan ORCID: 0000-0002-6712-3465 (2023) Understanding blockchain's role in social media marketing: A review of academic literature and social media discussions. In: The Rise of Blockchain Applications in Customer Experience. Majeed, M, Ofori, K, Amoako, G, Alolo, ARA and Awini, G, eds. IGI Global, Hershey PA, USA, pp. 1-43.