Masser, Barbara

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Number of items: 10.

Article

Chell, Kathleen, Van Dyke, Melinda ORCID logoORCID: https://orcid.org/0000-0002-8872-3451, Masser, Barbara ORCID logoORCID: https://orcid.org/0000-0001-9385-6497, Kruse, Sarah ORCID logoORCID: https://orcid.org/0000-0002-9581-5397 and Davison, Tanya ORCID logoORCID: https://orcid.org/0000-0001-8106-7976 (2025) Understanding acceptability of non-cash incentives to encourage voluntary blood donation: a psychographic approach. Journal of Social Marketing, 15 (1). pp. 109-128. ISSN 2042-6763

Jensen, Kyle ORCID logoORCID: https://orcid.org/0000-0002-0109-0082, Masser, Barbara ORCID logoORCID: https://orcid.org/0000-0001-9385-6497, Davison, Tanya, Van Dyke, Nina ORCID logoORCID: https://orcid.org/0000-0002-8872-3451, France, Janis L ORCID logoORCID: https://orcid.org/0000-0003-0669-4253 and France, Christopher R ORCID logoORCID: https://orcid.org/0000-0002-4723-0247 (2021) Assessing the impact of an automated Web-based motivational interview on the intention and return behavior of Australian O-negative donors. Transfusion, 61 (4). pp. 1122-1133. ISSN 0041-1132

Thorpe, Rachel, Nguyen, Lilly, Masser, Barbara ORCID logoORCID: https://orcid.org/0000-0001-9385-6497, Van Dyke, Nina ORCID logoORCID: https://orcid.org/0000-0002-8872-3451 and Davison, Tanya ORCID logoORCID: https://orcid.org/0000-0001-8106-7976 (2020) Gone, but haven't forgotten: insights on plasmapheresis donation from lapsed donors. Vox Sanguinis. ISSN 0042-9007

Van Dyke, Nina ORCID logoORCID: https://orcid.org/0000-0002-8872-3451, Chell, Kathleen, Masser, Barbara, Kruse, Sarah P, Gemelli, Carley ORCID logoORCID: https://orcid.org/0000-0003-3030-5086, Jensen, Kyle and Davison, Tanya (2020) Thank you for donating: a survey of Australian donorsʼ and nondonorsʼ orientations toward noncash incentives for blood donation. Transfusion, 60 (7). pp. 1454-1462. ISSN 0041-1132

Thorpe, Rachel, Masser, Barbara ORCID logoORCID: https://orcid.org/0000-0001-9385-6497, Jensen, Kyle, Van Dyke, Nina ORCID logoORCID: https://orcid.org/0000-0002-8872-3451 and Davison, Tanya (2020) The role of identity in how whole-blood donors reflect on and construct their future as a plasma donor. Journal of Community and Applied Social Psychology, 30 (1). pp. 73-84. ISSN 1052-9284

Monograph

Chell, Kathleen, Van Dyke, Nina ORCID logoORCID: https://orcid.org/0000-0002-8872-3451, Davison, Tanya, Masser, Barbara, Kruse, Sarah and Gemelli, Carley (2018) Knowledge of blood donation and plasma self-sufficiency, and its impact on donation behaviour. A supplementary report from the project ‘donor and non-donor attitudes toward non-cash incentives’. Project Report. Australian Red Cross Blood Service, Melbourne, Victoria.

Chell, Kathleen, Kruse, Sarah, Van Dyke, Nina ORCID logoORCID: https://orcid.org/0000-0002-8872-3451, Masser, Barbara and Davison, Tanya (2018) Donor and non-donor attitudes toward non-cash incentives: supplementary report on follow-up interviews further exploring incentives for blood donation. Project Report. Australian Red Cross Blood Service, Melbourne, Victoria.

Thorpe, Rachel, Jensen, Kyle, Masser, Barbara, Van Dyke, Nina ORCID logoORCID: https://orcid.org/0000-0002-8872-3451 and Davison, Tanya (2018) Staff perspectives on frequency of plasma donation: a report on Phase 1 of Donor Behaviour project 17-03 – Intervening to promote high frequency donation among existing plasmapheresis donors. Project Report. Australian Red Cross Blood Service, Melbourne, Victoria.

Chell, Kathleen, Van Dyke, Nina ORCID logoORCID: https://orcid.org/0000-0002-8872-3451, Masser, Barbara, Davison, Tanya, Kruse, Sarah, Gemelli, Carley and Jensen, Kyle (2018) Donor and non-donor attitudes towards non-cash incentives: final report. (version 2.2 ed.) Project Report. Australian Red Cross Blood Service, Melbourne, Victoria.

Jensen, Kyle, Thorpe, Rachel, Van Dyke, Nina ORCID logoORCID: https://orcid.org/0000-0002-8872-3451, Masser, Barbara and Davison, Tanya (2018) Development and evaluation of interventions to improve first-time plasma donor retention – Phase 1: Interviews with first-time plasma donors. Project Report. Australian Red Cross Blood Service, Melbourne, Victoria.