Mortensen, Wayne
< Back to all Authors![[up]](/style/images/multi_up.png)
Up a levelGroup by: Item type | Date
Jump to:
Monograph
Monograph
Number of items: 2.
Monograph
Marks, Brian and Mortensen, Wayne (2003) The failure of a wine closure innovation: A strategic Marketing Analysis. Working Paper. Victoria University, Melbourne, Australia.
Mortensen, Wayne and Marks, Brian (2002) An Innovation in the Wine Closure Industry: Screw Caps Threaten the Dominance of Cork. Working Paper. Victoria University, Melbourne, Australia.