Nencyz Thiel, Magda
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Winchester, Maxwell 
ORCID: 0000-0001-5458-517X, Nencyz Thiel, Magda, Arding, Rachael and Lees, Gavin
(2011)
The importance of prior knowledge in understanding consumer purchases of fair trade brands.
In:
Australia New Zealand Marketing Academy Conference 2011 : Proceedings.
MacCarthy, Martin, ed.
School of Marketing, Edith Cowan University, Perth.
Nencyz Thiel, Magda and Winchester, Maxwell ORCID: 0000-0001-5458-517X
(2010)
I don't like it so I don't buy it - negative perceptions and private label brands.
In:
ANZMAC 2010.
Ballantine, Paul and Finsterwalder, Jörg, eds.
Dept. of Management, University of Canterbury, Christchurch, N.Z..