Nencyz Thiel, Magda

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Winchester, Maxwell ORCID: 0000-0001-5458-517X, Nencyz Thiel, Magda, Arding, Rachael and Lees, Gavin (2011) The importance of prior knowledge in understanding consumer purchases of fair trade brands. In: Australia New Zealand Marketing Academy Conference 2011 : Proceedings. MacCarthy, Martin, ed. School of Marketing, Edith Cowan University, Perth.

Nencyz Thiel, Magda and Winchester, Maxwell ORCID: 0000-0001-5458-517X (2010) I don't like it so I don't buy it - negative perceptions and private label brands. In: ANZMAC 2010. Ballantine, Paul and Finsterwalder, Jörg, eds. Dept. of Management, University of Canterbury, Christchurch, N.Z..